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Discounts Go Mobile
By Samantha M.
Many popular shopping sites and major brands offer mobile versions of their search tools, which can be especially useful for students that are always on the go. One out of five shoppers said they planned to use their cellphones to complete purchases and comparison shop last holiday season, according to an annual survey by Deloitte, the accounting and consulting firm.
While searching for prices using a mobile device has been fairly simple, completing a purchase on-screen often involves clicking to the retailer’s Web site, which may not customized for a mobile phone’s tiny display. However, many online retailers are revamping the mobile versions of their content so that consumers can make purchases without serious difficulty.
If you have a mobile browser on your phone, check out some of the popular brands that enable searches, purchases AND discounts:
American Airlines – Simply visit American Airlines’ website (AA.com) from your mobile phone or PDA, and the website will detect your mobile browser and serve up the streamlined version of the website where you can:
- Book flights and use your American Airlines student discount via promotion code
- Locate fares sales and special offers
- Check-in and manage your American Airlines itinerary
- Check flight status
- Enroll in AAdvantage and manager account
Amtrak – With a customized content interface for each device, screen space is maximized and content is organized especially for handheld devices and mouseless navigation. Just type www.amtrak.com, Amtrak2go.com or amtrak.mobi from your web-enabled mobile device and you can:
- Make a reservation and use your Amtrak student discount via Card number
- Check train status
- Access your Amtrak.com and Amtrak Guest Rewards accounts
- Sign up for train alerts
A|X Armani Exchange – The A|X Mobile website offers the same features as their standard website, but is formatted to fit your mobile device. Plus, you can still access you A|X Armani Exchange student discount via Card number.





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May 25th, 2010
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