BOSTON -- February 10, 2000 -- Student Advantage, Inc. (Nasdaq: STAD), the most comprehensive provider of online and offline services for college students, universities and businesses targeting the student market, today announced the appointments of Kevin Roche to Vice President, Human Resources, Laurie Jamieson to General Counsel and John Blake to Vice President, Corporate Partnerships & Integrated Sales.

The addition of these experienced veterans increases the depth of Student Advantage's management team as the company continues to grow at a rapid pace. In his role as Vice President, Human Resources, Kevin Roche will be responsible for the development of long-term strategies for human resources management. As General Counsel, Laurie Jamieson will be in charge of overseeing all legal matters, including contract and business review, preparation of securities law filings and support for investor relations and business development. In the position of Vice President, Corporate Partnerships & Integrated Sales, John Blake will be responsible for driving overall revenue growth and leading national integrated sales initiatives across all Student Advantage properties.

"Kevin, Laurie and John bring a wealth of experience to the Student Advantage senior management team, which will contribute significantly to continuing the explosive growth of the company," said Ray Sozzi, Jr., CEO of Student Advantage, Inc. "Their proven track records speak volumes about the key roles they will be able to play in advancing Student Advantage's leadership position in the college market space."

Kevin Roche brings over 12 years of human resources experience to Student Advantage. Most recently, Roche held a variety of human resources positions during a six-year tenure at Reebok International Ltd. As Corporate Director, Human Resources, Roche was responsible for directing and implementing corporate human resources policies and procedures within Reebok's Global Operating Regions of Europe, Asia, Latin America, North America and Emerging Markets. Roche also served as Human Resources Manager, providing consultative human resources services to over 600 employees in the areas of corporate functions, global research, design and development, worldwide sourcing and logistics and Latin American sales and marketing operations. Before joining Reebok, Roche held positions at Praxis International Inc. and Raytheon Service Company.

Laurie Jamieson joins Student Advantage from Wang Global, formerly Wang Laboratories. As Assistant General Counsel for Wang, Jamieson was part of the senior management team that engineered the emergence of Wang from a U.S.-based $700 million business in 1995 to a global business with over $5 billion in revenue in 1999. While at Wang, her duties included overseeing all public filings, including mergers and acquisitions, and providing support for business development and the company's Latin American operations. Prior to Wang, Jamieson was an attorney at the Boston law firm of Testa, Hurwitz & Thibeault LLP, specializing in venture-backed equity and debt transactions. She has also provided support for high-tech and bio-technology companies from start-up stages through IPO.

John Blake has over 15 years of leadership experience at fast growing private and public companies in the Internet, Media and Publishing markets. As Co-Founder/Vice President of myteam.com, a youth sports community site, Blake led advertising and sponsorship product definition and sales, and served various roles in market development, strategic planning, and product marketing. Prior to myteam.com, Blake held numerous executive level P&L management positions at Ziff Davis, an information technology trade publisher and media company. Over his 12-year tenure at Ziff Davis as Vice President/Publishing Director, Group Publisher, Group Associate Publisher, Advertising Director and Regional Manager, he oversaw the business operations, marketing and media sales of franchise publications, and lead the repositioning and transformation of a legacy business unit as well as a newly launched publication. Before joining Ziff Davis, Blake held various positions at Dunn & Bradstreet's Donnelly Information Publishing division and at Datacom Systems Corporation.

About Student Advantage

Founded in 1992, Student Advantage, Inc. (Nasdaq: STAD) is the most comprehensive provider of online and offline services for college students, universities and businesses targeting the student market. Student Advantage, Inc. reaches these constituents through the Student Advantage Network, University Services and e-Services. The mission of Student Advantage overall is to enhance the experiences of students nationwide in partnership with universities, bringing a trusted resource to students that gives them the "inside advantage" on every aspect of their daily lives.

Today, Student Advantage, Inc. reaches over one million students from 3,000 colleges and universities nationwide and has proprietary commerce relationships with more than 55 national retailers and marketers and 15,000 local partners in 125 cities throughout the country, including AT&T, Amtrak, Staples and textbooks.com.

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This announcement may contain forward-looking statements, which are based on current expectations and involve a number of risks and uncertainties. There are a number of important factors that could cause actual results to differ materially from those expressed in any forward-looking statements made by Student Advantage. Investors are directed to consider other risks and uncertainties discussed in documents filed by the company with the Securities and Exchange Commission including, without limitation, under Risk Factors set forth in Student Advantage's Form 10-Q and registration statement on Form S- 1. We undertake no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.