Boston - September 14, 2000 - Student Advantage, Inc. (Nasdaq:STAD), the leading offline and online portal to the higher education community, has been named the fastest growing technology company in Massachusetts in the 2000 New England Technology Fast 50 by the professional services firm of Deloitte & Touche and the law firm of Hale and Dorr LLP, in association with Mass High Tech, the Journal of New England Technology.

Student Advantage's second-place overall New England ranking was based on the company's five-year revenue growth rate of 6,071 percent. Lighthouse Computer Services, Inc., of Lincoln, RI, was the number-one ranked New England Fast 50 company.

This is the first year that Student Advantage has participated in the annual Fast 50 and Rising Stars competition, which this year included firms such as HarvardNet, Inc., Sapient Corp., Shore.Net, and Lycos.

"This award belongs to my colleagues at Student Advantage who have worked hard to make us a leader in marketing in the higher education field, and who have never lost sight of the importance of producing the finest quality products and services to meet the needs of one of the most dynamic and exciting consumer markets in the country," said Student Advantage founder and Chief Executive Officer Raymond V. Sozzi, Jr., who received the Fast 50 award at ceremonies Wednesday night.

About Student Advantage

Founded in 1992, Student Advantage, Inc. (Nasdaq: STAD) is the leading offline and online portal to the higher education community. Student Advantage, Inc. reaches its constituents through its Student Services, and Corporate and University Services groups. The overall mission of Student Advantage is to help students save money, work smarter, and make more informed life decisions.

Today, Student Advantage, Inc. reaches millions of students through its online Web site www.studentadvantage.com and offline Student Advantage® Membership Program. The Company has proprietary commerce relationships with nearly 50 national retailers and 15,000 local participating locations in 125 cities throughout the country, including AT&T, Amtrak®, Staples, The Princeton Review, Textbooks.com and Tower Records.

About Barnes & Noble

Founded in 1873, Barnes & Noble is one of the nation's oldest and largest booksellers. The company operates more than 400 campus bookstores for many of the nation's top schools including Columbia University, Johns Hopkins University, University of Chicago, Yale University, Harvard University, University of Pennsylvania, Fordham University, Saint Louis University, St. John's University and Providence University. In Indiana, Barnes & Noble manages the bookstores at Ball State University, DePauw University , Huntington College and Indiana State University.

This announcement may contain forward-looking statements, which are based on current expectations and involve a number of risks and uncertainties. There are a number of important factors that could cause actual results to differ materially from those expressed in any forward-looking statements made by Student Advantage. Investors are directed to consider the risks associated with doing business on the Internet, the volatility of Internet stocks in general, the cyclical nature of the Company's business and other risks and uncertainties discussed in documents filed by the company with the Securities and Exchange Commission including, without limitation, under "Risk Factors That May Affect Future Results" set forth in Student Advantage's Quarterly Report on Form 10-Q. We undertake no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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