(Dallas)- Journey Education Marketing, Inc. (JourneyEd), one of North America's leading sellers of academic technology products, and Student Advantage, Inc., issuer of the nation's leading student discount program, today announced that their companies have signed an exclusive co-marketing agreement. As part of the agreement, JourneyEd will take over operations of Student Advantage's popular Technology Store (formerly www.edu.com ). The Student Advantage Technology Store will offer qualified students the ability to purchase market-leading software applications, hardware and related technology products at substantial discounts to Student Advantage Cardholders.

JourneyEd will be responsible for creating, hosting, operating, maintaining, merchandising as well as all back-end fulfillments for this software, hardware and related technology procurement site. Student Advantage will focus its efforts on marketing the expanded product offering to its paid membership base of hundreds of thousands of college students.

According to Michael Fischler, President and CEO of Journey, the partnership with Student Advantage "will allow us to offer Student Advantage Cardholders special discounts on over 6,600 software and related technology products we offer through our eStore platform." Student Advantage Cardholders can order software and other technology products by going directly to www.SATechStore.com .

Raymond V. Sozzi, Jr, CEO and President for Boston-based Student Advantage, added "JourneyEd's unmatched product breadth and reputation for first rate customer service make them a natural partner for us. We're excited to have them join the extensive list of top marketers that have chosen our membership program as their channel to offer discounted pricing to the nation's college student community."

Journey Education Marketing, Inc. is one of North America's leading multi-channel sellers of software tools to the academic marketplace. JourneyEd offers thousands of market-leading software and technology products including those published by Microsoft, Adobe and Macromedia at discounts of up to 75 percent off retail prices. JourneyEd operates over 1,900 online software stores. For more information on JourneyEd, visit www.JourneyEd.com or call 1-800-874-9001.

About Student Advantage

The Student Advantage Discount Card is the nation's largest student discount program, saving Cardholders up to 50% on purchases at more than 15,000 locations nationwide and online. For more information on Student Advantage, visit www.studentadvantage.com or call 1-800-333-2920.