Boston, August 26, 2004- Student Advantage, Inc., the nation's largest student discount program, has added another marquee relationship to its already impressive roster of partners with a unique outreach program to area college students for discounted tickets to Boston Celtics games. Student Advantage Cardholders will qualify for discounts of $10 to $20 off ticket prices to many Celtics games and can buy deeply discounted tickets 72 hours prior to select games.

Student Advantage Cardholders can now get discounts at more than 375 businesses in the Boston area with their discount cards. Among the popular Boston businesses offering discounts are Boston Sports Club, Peet's Coffee & Tea, Trident Booksellers and Vinny T's of Boston, and more than 15 businesses at The CambridgeSide Galleria. Student Advantage also offers Cardholders discounts of up to 50% at more than 15,000 locations nationwide for services and products at AmtrakŪ, Foot LockerŪ and Loews Cineplex Entertainment Theatres, among others.

"The Boston Celtics are pleased to join the many Boston-area businesses offering exclusive student discounts to Student Advantage Cardholders," said Jon Hickey, Vice President of Marketing for the Boston Celtics. "This is the first time we will be offering discounted tickets directly to Boston's student community. We look forward to a strong partnership with Student Advantage and an exciting season with the students of Boston."

Added Raymond Sozzi, Student Advantage's President and CEO, "Our Cardholders live on a student's budget and that means they have to manage their money closely. Our new partnership with the Boston Celtics brings another great value to the Boston student community."

With local college and university groups, including those at Boston College, Harvard University, Emerson College and Northeastern University, actively promoting benefits of Student Advantage to their undergraduates, the Company expects more than 30,000 students in the Boston area to join this Fall, up from nearly 20,000 students last year. The Student Advantage Card offers students savings on a vast array of products and services throughout the greater-Boston area. From a haircut at Dellaria Salons to a sandwich at The Wrap, from books at Barnes & Noble.com to software at studentadvantage.com, students can realize tremendous savings on the goods and services they use every day.

"My Student Advantage Card easily pays for itself with the money I save traveling home on Greyhound," said Lauren Fein, Tufts University senior. "Besides great travel discounts, I also save when I'm grabbing a bite to eat off campus, catching up on the latest music at Tower Records and even going to the movies, to name a few of my favorite things!"

Proving a popular complement to the Card is the Student Advantage Coupon Book, which offers coupons for special, one-time offers and extra savings on food, movies, clothing and more from partners including A|X Armani Exchange, CheapTickets.com, Uno Chicago Grill and Timberland.com.

Boston area college students can get their Student Advantage Card by calling 1.877.2.JOINSA (1.877.256.4672) or by visiting studentadvantage.com.

About The Boston Celtics

Established in 1946, The Boston Celtics have won a record 16 NBA Championships, including eight (8) in a row from 1959-1966. No professional basketball team has contributed more Hall of Fame players, coaches and history to the sport of professional basketball than The Boston Celtics. For more information about the Celtics, log onto www.celtics.com.

About Student Advantage

Student Advantage, Inc. is a leading integrated media and commerce company focused on the higher education market. Student Advantage works with hundreds of colleges, universities and campus organizations, and more than 15,000 merchant locations to develop products and services that enable students to make purchases less expensively and more conveniently on and around campus. The company reaches its consumer base offline through the Student Advantage Membership and SA Cash programs and online through studentadvantage.com.