BOSTON, AUGUST 16, 2005 - Student Advantage, LLC, purveyor of the nation's largest student discount program, launches its first issue of Student Advantage Magazine (SAM), as a new component to their highly successful membership program.

With celebrity covers and interviews, including a first edition featuring the Grammy Award-winning The Black Eyed Peas, each issue of SAM is to contain timely, college-specific content, covering everything from lifestyle and career issues, news, budgeting ideas, entertainment and new discounts for Cardholders.

SAM will be published quarterly and delivered via the U.S. Postal Service to Student Advantage's nearly 200,000 Cardholders on campuses across the country — personalized distribution which is unparalleled in the college market.

"Targeting the college student market which controls more than $120 billion in discretionary spending each year, we envision SAM serving our Cardholders with information on new offers from our partners and with relevant, informative content," said Student Advantage Director of Marketing, Adam Nelson. "With Cardholders who are extremely loyal to our product, SAM creates a singular opportunity for companies to personalize messages and communicate directly with a very attractive, already deeply engaged demographic."

Designed as an integral part of the Student Advantage Discount Program, SAM offers highly-targeted marketing opportunities by providing companies direct access to the much sought-after student market, said Nelson. The premiere issue features flagship advertisers including: Foot Locker, EMS, Skechers, ESPN, Greyhound, Nellie Mae, Amtrak and UrbanOutfitters.com.

Student Advantage offers a fee-based membership program providing college students with exclusive discounts and partner benefits of up to 50% off at more than 20,000 discount locations nationwide, including: Amtrak, Greyhound, Target.com, UrbanOutfitters.com, eMusic, Dell and Champs Sports among others. The Student Advantage Discount Program is available through hundreds of colleges and universities, or students can join by calling 1.877.2.JOIN.SA (877.256.4672) or by visiting studentadvantage.com.

CONTACT:
Student Advantage, Inc.
Public Relations
617.880.1774
press@studentadvantage.com