BOSTON - January 3, 2005 - Student Advantage, Inc., a leading integrated media and commerce company focused on the higher education market, today announced the appointment of Amy Pellegrini as Director, Partnership Development. In this role, Pellegrini will manage relationships with the Company's corporate partner network, and acquire new strategic national partners. Current clients include Amtrak®, Armani Exchange, Greyhound, BarnesandNoble.com and Footlocker®.

Pellegrini came to Student Advantage with eight years of experience in direct marketing and client services. Most recently, she worked at eBay, developing marketing materials for eBay Live! 2004. Prior to eBay, Pellegrini worked for Collabrys, a San Francisco based integrated email marketing firm. At Collabrys, she led the client services team in developing marketing plans and objectives, analyzing competitive strategies and facilitating the launch of email marketing and interactive initiatives for clients including Bank of America, New York Life, Capital One and Visa.

About Student Advantage, Inc.
Founded in 1992, Student Advantage, Inc. is a leading integrated media and commerce company, focused on the higher education market. By working with colleges, universities, campus organizations and more than 15,000 business locations across the country, Student Advantage develops products and services that enable students to make purchases less expensively and more conveniently on and around campus.

CONTACT:
Student Advantage, Inc.
Public Relations
617.880.1774
press@studentadvantage.com