BOSTON - November 29, 2005 - Student Advantage, LLC, purveyor of the nation's largest student discount program, today announced an integrated partnership with PEOPLE, the world's most popular magazine.

Anchoring this new marketing partnership is a co-branded PEOPLE Student Advantage Discount Card. Retailing for $25 for one year or $55 for four years, the enhanced value Card will have all the same benefits of the standard Student Advantage Card plus a 20 or 40 issue subscription to PEOPLE magazine respectively.

Additionally, all Student Advantage Cardholders can purchase a 20-issue subscription to PEOPLE for $20, a savings of more than $49 off the magazine's $3.49 cover price.

"PEOPLE is a natural fit with our Cardholder base," said Evan Steiner, Senior Manager, Partnership Development for Student Advantage. "Joining the Student Advantage Discount Card's growing list of co-branded card partnerships will bring the PEOPLE brand to a coveted consumer segment."

"College students are an important demographic for us," said Matthew Chang, Marketing Director, PEOPLE. "We are excited to launch this targeted program and to introduce even more young adults to the magazine."

PEOPLE joins a roster of more than 35 national partners from multiple verticals that target their college-specific marketing with discount offers to Student Advantage Cardholders. Partners include: Amtrak, Greyhound, Target.com, Foot Locker, ArmaniExchange.com and Urban Outfitters, among others.

Other co-branded Student Advantage card partners include Microsoft, Greyhound, Amtrak and Paramount Pictures.

About Student Advantage, LLC
Student Advantage, LLC is a leading integrated media and commerce company focused on the higher education market. Student Advantage works with hundreds of colleges, universities and campus organizations and more than 20,000 discount locations to develop products and services enabling students to make purchases less expensively and more conveniently on and around campus. The Company reaches its consumer base offline through the Student Advantage Discount Card and online through its studentadvantage.com website. Student Advantage, LLC is a wholly owned subsidiary of The CBORD Group, Inc.

About PEOPLE
PEOPLE revolutionized personality journalism in 1974 and is, today, the world's most successful and popular magazine. Each week, PEOPLE brings more than 40 million readers the latest news, inside scoops, exclusive interviews and in-depth reporting on the most compelling people of our time. With reporters across the globe, the magazine is headquartered in New York City and has editorial bureaus in Los Angeles, Washington D.C., Chicago, Miami, Austin and London. For more information visit www.people.com.